Project Details
- Client : MG Motor UK
- Date : June 2023
- Field : Staffing & Event Management
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Project Information
W
e worked with MG Motor UK on the MG Live 2023 event. MG Live at Silverstone showcased both new Hybrid and Electric models. Our events team produced and managed the event from start to finish.
Our automotive event hostesses were responsible for handing out merchandise, booking test drives, collecting data on iPads, and informing clients about the 5 x display cars: MG3, MG4 Trophy, MG5 Trophy, and HS Petrol.
Our event management team looked after branding, event production and bringing the event to life.
Throughout the MG Live at Silverstone weekend, there is a complete racing schedule on the Silverstone circuit, in addition to the show field, trade area, live music and other attractions. The MG Trophy is one of the most competitive single-make club competitions in the UK.
The highlight of the weekend was the debut of MG Cyberster sports car available in September 2023!
About MG Live
MG Live is a celebration festival weekend with live music, trade stalls, village green and the biggest MG car displays on the planet! This year marked the 60 years of MGB at the world’s largest MG event.