Project Details
- Client : MG Motor UK
- Date : June 2022
- Field : Staffing
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Project Information
E
vents Lab worked with MG Motor UK to support the annual MG Live 2022 event at Silverstone Circuit in June 2022.
We provided an experienced Team Leader and supporting brand ambassadors. Our engaging automotive event staff collected customer data on iPads and handed out free MG branded merchandise. All our MG Live 2022 event staff were fully briefed on MG cars showcased at the event. This year MG showcased their most popular MG ZS EV electric car that was a big hit amongst the visitors.
About MG Live
MG Live is a celebration festival weekend with live music, trade stalls, village green and the biggest MG car displays on the planet! This year marked the 60 years of MGB at the world’s largest MG event.
MG Live is brought to us by MG Car Club, at the home of British motorsport, Silverstone. The exciting 2-day event is the largest MG event in the world and this year celebrated its 60 years of the MGB and 40 years of post-Abingdon MGs.
The MG Car Club welcomed MG Motor UK, supporting the event with displays of the latest MG models, including the latest electric cars wearing the octagon badge.
As well as the celebrations, we saw a packed schedule of race action, all weekend. There was also the return of the MG Car Club Autotest as members competed for the coveted California Cup, alongside live music, trade show, lifestyle marquee, Autojumble and entertainment arena featuring interviews and cars from across the MG community.