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vents Lab worked with Prada Retail UK to support the summer pop-up series activation at the Prada Flagship store on Bond Street and at Westfield London.

The activation featured a fabulous Prada branded cart and custom branded juice bottles. 

Events Lab Male VIP Hosts handed out the cute juice bottles to customers and shoppers to encourage store visits.

The Summer pop-up campaign lasted 4 weeks from April until May.